Un Filo Naturale eco-cards booming in stores: the assessor Michela Tiboni meets Consorzio Brescia Centro
On 1 June 10.000 eco-cards were donated to Consorzio Brescia Centro stores and distributed for free to the citizens, so to encourage them to take concrete action and raise awareness on the themes of the project Un Filo Naturale, the climate transition strategy adopted by the Municipality of Brescia and written with the support of Fondazione Cariplo.
The card, in fact, is made of a special eco paper containing seeds and it can be planted in a pot, in order to help the Municipality to bring nature into the city.
The cards are distributed to Consorzio businesses together with a window sticker, so to identify all the participating stores where the eco-card can be collected.
According to the numbers provided by the consortium the initiative was a great success, especially among children, intrigued by the possibility to make a 10×15 cm piece of printed paper bloom.
More than half of the available cards were donated in about a month and a half.
The initiative, realized by the Municipality of Brescia in collaboration with Ambiente Parco is part of the project Un Filo Naturale, and it aims to make Brescia even more a city for people.
As creating spaces and meeting opportunities in the city is a primary purpose, Consorzio Brescia Centro plays a major role, with hundreds of precious activities to keep the social structure alive.
Il Consorzio Brescia Centro
Consorzio Brescia Centro was founded in 2006 as a non-profit organization to address issues concerning the coordination, strengthening and collaboration between those businesses located within the perimeter of Mura Venete, in the historical center of Brescia. Today the consortium counts about 150 companies who have joined the development and implementation program. It aims at improving and promoting both the offer and the appeal of Brescia historical center by enhancing its values: the high quality and professional level of its businesses, as well as the intrinsic cultural, historical and therefore social value.
Consorzio Brescia Centro represents so a union of all businesses located in the historical center who are gathered and engaged in the enhancement of their own context, through initiatives and strategies aimed at reconfirming that the only ‘shopping centre’ can only be the historical center: a place of excellence where to find experience, courtesy, quality and professionalism while being surrounded by a gorgeous atmosphere, suggestive views and historical monuments.
